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Virtual Round Table - Planning for Re-entry

  • 17 Apr 2020
  • 2:00 PM - 3:00 PM
  • GoToMeeting
  • 0

Registration


Registration is closed

2:00PM Eastern Time 

Friday, April 17 - Limit 12 people per forum.

Join your fellow GSMAers for a one hour open forum to discuss what you and they are working on that can prepare you for Re-entry.  Topics will include both Sales/Marketing and Operations:

Sales/Marketing

  • What will your new message be for May, June, July and beyond? Will it change as the year progresses?
  • Product Planning – changes to your current marketing message, change to your product mix. 
  • How much new product do you need versus re-marketing existing product?
  • Target market shift – where your product is sold might shift, are you prepared?
  • Traditional sales tools – catalogs, mailers, advertising, email, promotions. What will be most effective?  What do you need more of? What do you need less of?
  • What are your major retailers saying about their plans for the remainder of 2020?

Operations

  • Can your suppliers produce?
  • Resources needed to ramp back up.
  • People - did you lose personnel?
  • Product flow
  • Technology
  • Credit concerns –
  • Crafting messages and offering options for slow pay/past due accounts
  • Creating meaningful promotions that work for the company and retailer.

Here’s the forum link:  https://global.gotomeeting.com/join/832374045

We recommend everyone using video on these. In case you don't have a good internet connection, you can also access the forum via phone:

(312) 757-3117 access # 832-374-045


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